Volume 36 · Issue 3

October 200917 articles

Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Sam K. Hui · Eric T. Bradlow · Peter S. Fader

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Oct 1, 2009pp. 478-493DOI: 10.1086/599046 ↗

Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus

Elizabeth A. Howlett · Scot Burton · Kenneth Bates · Kyle Huggins

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October 2009pp. 494-503DOI: 10.1086/598799 ↗

Editorial Review Board

Authors not recorded

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October 2009pp. i-iDOI: 10.1086/606129 ↗

Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect

Davy Lerouge

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October 2009pp. 367-379DOI: 10.1086/599047 ↗

Forecasting and Backcasting: Predicting the Impact of Events on the Future

Jane E. J. Ebert · Daniel T. Gilbert · Timothy D. Wilson

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October 2009pp. 353-366DOI: 10.1086/598793 ↗

Forthcoming in December 2009

Authors not recorded

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October 2009pp. BackCoverDOI: 10.1086/606128 ↗

Masthead

Authors not recorded

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October 2009DOI: 10.1086/648582 ↗

Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages

Nidhi Agrawal · Echo Wen Wan

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October 2009pp. 448-462DOI: 10.1086/597331 ↗

Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts

Siegfried Dewitte · Sabrina Bruyneel · Kelly Geyskens

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October 2009pp. 394-405DOI: 10.1086/598615 ↗

The Effect of Mere Touch on Perceived Ownership

Joann Peck · Suzanne B. Shu

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October 2009pp. 434-447DOI: 10.1086/598614 ↗

The Impact of Accessible Identities on the Evaluation of Global versus Local Products

Yinlong Zhang · Adwait Khare

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October 2009pp. 524-537DOI: 10.1086/598794 ↗

The Influence of Categorical Attributes on Choice Context Effects

Young-Won Ha · Sehoon Park · Hee-Kyung Ahn

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October 2009pp. 463-477DOI: 10.1086/599045 ↗

The Presence of Variety Reduces Perceived Quantity

Joseph P. Redden · Stephen J. Hoch

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October 2009pp. 406-417DOI: 10.1086/598971 ↗

The Use of Western Brands in Asserting Chinese National Identity

Lily Dong · Kelly Tian

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October 2009pp. 504-523DOI: 10.1086/598970 ↗

Tragic Choices: Autonomy and Emotional Responses to Medical Decisions

Simona Botti · Kristina Orfali · Sheena S. Iyengar

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October 2009pp. 337-352DOI: 10.1086/598969 ↗

Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?

Aner Sela · Baba Shiv

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October 2009pp. 418-433DOI: 10.1086/598612 ↗

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Keith Wilcox · Beth Vallen · Lauren Block · Gavan J. Fitzsimons

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October 2009pp. 380-393DOI: 10.1086/599219 ↗