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Journal of Consumer Research

Volume 37 · Issue 4

December 201016 articles

Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?

Arun Lakshmanan · Charles D. Lindsey · H. Shanker Krishnan

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Dec 1, 2010pp. 599-613DOI: 10.1086/655686 ↗

Awards Announcements 2010

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December 2010pp. iii-iiiDOI: 10.1086/657882 ↗

Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience

Kathryn A. Latour · Michael S. Latour

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December 2010pp. 688-697DOI: 10.1086/655014 ↗

Editorial Review Board

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December 2010pp. i-iDOI: 10.1086/657879 ↗

Forthcoming in February 2011

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December 2010pp. BackCoverDOI: 10.1086/657881 ↗

Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions

Ab Litt · Zakary L. Tormala

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December 2010pp. 584-598DOI: 10.1086/653494 ↗

Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

Ji Kyung Park · Deborah Roedder John

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December 2010pp. 655-669DOI: 10.1086/655807 ↗

How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation

Ying Zhang · Szu-Chi Huang

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December 2010pp. 641-654DOI: 10.1086/655417 ↗

How Mainstream Consumers Think about Consumer Rights and Responsibilities

Paul C. Henry

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December 2010pp. 670-687DOI: 10.1086/653657 ↗

Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit

Julia Belyavsky Bayuk · Chris Janiszewski · Robyn A. Leboeuf

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December 2010pp. 570-583DOI: 10.1086/654892 ↗

Masthead

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December 2010DOI: 10.1086/657880 ↗

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Alexander Fedorikhin · Vanessa M. Patrick

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December 2010pp. 698-711DOI: 10.1086/655665 ↗

Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

Michel Tuan Pham · Hannah H. Chang

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December 2010pp. 626-640DOI: 10.1086/655668 ↗

Subtle Signals of Inconspicuous Consumption

Jonah Berger · Morgan Ward

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December 2010pp. 555-569DOI: 10.1086/655445 ↗

The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information

Melanie A. Dempsey · Andrew A. Mitchell

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December 2010pp. 614-625DOI: 10.1086/653947 ↗

Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting

Robin L. Soster · Ashwani Monga · William O. Bearden

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December 2010pp. 712-721DOI: 10.1086/656388 ↗