Open UTDAcademic Journal Reviews
Journal of Consumer Research

Volume 39 · Issue 5

22 articles

Financial Insecurity and Deprivation Life Satisfaction, Self Determination, and Consumption Adequacy at the Bottom of the Pyramid How Economic Contractions and Expansions Affect Expenditure Patterns Living U.S. Capitalism: The Normalization of Credit/Debt Financial Deprivation Prompts Consumers to Seek Scarce Goods How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital

Eileen Fischer · Kelly D. Martin · Wagner A. Kamakura · Lisa Peñaloza · Eesha Sharma · Tuba Üstüner · Ronald Paul Hill · Rex Yuxing Du · Michelle Barnhart · Adam L. Alter · Craig J. Thompson

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pp. vii-xDOI: 10.1086/669342 ↗

Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

Rashmi Adaval · Mario Pandelaere · Rajesh Bagchi · Ashwani Monga · Y. Charles Zhang · Keith S. Coulter · Barbara Briers · Christophe Lembregts · Xingbo Li · Rajesh Bagchi · Norbert Schwarz · Robin A. Coulter

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pp. xi-xivDOI: 10.1086/669341 ↗

Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association

Jennifer Escalas · Katherine White · Claudia Townsend · Morgan K. Ward · Cindy Chan · Keri L. Kettle · Kathryn R. Mercurio · Jennifer J. Argo · Jaideep Sengupta · Sanjay Sood · Susan M. Broniarczyk · Jonah Berger · Leaf Van Boven · Gerald Häubl · Mark R. Forehand

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pp. xv-xviiiDOI: 10.1086/669165 ↗