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Journal of Consumer Research

Volume 47 · Issue 4

Dec 1, 202012 articles

2020 JCR Awards Announcements

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Dec 1, 2020pp. i1-i1DOI: 10.1093/jcr/ucaa055 ↗

Corrigendum: Curiosity Tempts Indulgence

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Dec 1, 2020pp. 631-631DOI: 10.1093/jcr/ucaa045 ↗

Expression of Concern

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Dec 1, 2020pp. e1-e1DOI: 10.1093/jcr/ucz051 ↗

Make It Hot? How Food Temperature (Mis)Guides Product Judgments

Amanda P Yamim · Robert Mai · Carolina O C Werle

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Dec 1, 2020pp. 523-543DOI: 10.1093/jcr/ucaa017 ↗

On My Own: The Aversion to Being Observed during the Preference-Construction Stage

Yonat Zwebner · Rom Y Schrift

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Dec 1, 2020pp. 475-499DOI: 10.1093/jcr/ucaa016 ↗

Retraction: Witnessing Moral Violations Increases Conformity in Consumption

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Dec 1, 2020pp. 632-632DOI: 10.1093/jcr/ucaa048 ↗

Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator

Andrea Webb Luangrath · Joann Peck · Anders Gustafsson

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Dec 1, 2020pp. 588-607DOI: 10.1093/jcr/ucaa021 ↗

System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value

Dan R Schley · Bart de Langhe · Andrew R Long

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Dec 1, 2020pp. 566-587DOI: 10.1093/jcr/ucaa015 ↗

The Effect of Categorization on Goal Progress Perceptions and Motivation

Marissa A Sharif · Kaitlin Woolley

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Dec 1, 2020pp. 608-630DOI: 10.1093/jcr/ucaa022 ↗

The Small Predicts Large Effect in Crowdfunding

Tingting Fan · Leilei Gao · Yael Steinhart

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Dec 1, 2020pp. 544-565DOI: 10.1093/jcr/ucaa013 ↗

The Zero Bias in Target Retirement Fund Choice

Ajay Kalra · Xiao Liu · Wei Zhang

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Dec 1, 2020pp. 500-522DOI: 10.1093/jcr/ucaa035 ↗

With Gratitude!

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Dec 1, 2020pp. i2-i2DOI: 10.1093/jcr/ucaa056 ↗