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Journal of Consumer Research

Volume 47 · Issue 5

Jan 20, 202111 articles

A Dragging-Down Effect: Consumer Decisions in Response to Price Increases

Shirley Zhang · Abigail B Sussman · Christopher K Hsee

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Jan 20, 2021pp. 772-786DOI: 10.1093/jcr/ucaa031 ↗

Goal Conflict Encourages Work and Discourages Leisure

Jordan Etkin · Sarah A Memmi

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Jan 20, 2021pp. 716-736DOI: 10.1093/jcr/ucaa019 ↗

Hiding from the Truth: When and How Cover Enables Information Avoidance

Kaitlin Woolley · Jane L Risen

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Jan 20, 2021pp. 675-697DOI: 10.1093/jcr/ucaa030 ↗

How Concrete Language Shapes Customer Satisfaction

Grant Packard · Jonah Berger

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Jan 20, 2021pp. 787-806DOI: 10.1093/jcr/ucaa038 ↗

How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

Jamie D Hyodo · Lisa E Bolton

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Jan 20, 2021pp. 807-828DOI: 10.1093/jcr/ucaa043 ↗

I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

Ata Jami · Maryam Kouchaki · Francesca Gino

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Jan 20, 2021pp. 698-715DOI: 10.1093/jcr/ucaa040 ↗

Our Journal, Our Intellectual Home

Bernd H Schmitt · June Cotte · Markus Giesler · Andrew T Stephen · Stacy Wood

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Jan 20, 2021pp. 633-635DOI: 10.1093/jcr/ucaa065 ↗

Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers

Peter Nguyen · Xin (Shane) Wang · Xi Li · June Cotte

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Jan 20, 2021pp. 654-674DOI: 10.1093/jcr/ucaa037 ↗

The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

Dengfeng Yan · Jaideep Sengupta

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Jan 20, 2021pp. 755-771DOI: 10.1093/jcr/ucaa026 ↗

The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices

Carmen Valor · Javier Lloveras · Eleni Papaoikonomou

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Jan 20, 2021pp. 636-653DOI: 10.1093/jcr/ucaa028 ↗

You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior

Maferima Touré-Tillery · Maryam Kouchaki

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Jan 20, 2021pp. 737-754DOI: 10.1093/jcr/ucaa023 ↗