Skip to content

Journal of Consumer Research

Volume 38 · Issue 3

Oct 1, 201115 articles

An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association

Kathryn R. Mercurio · Mark R. Forehand

Discuss this article →

Oct 1, 2011pp. 555-577DOI: 10.1086/660837 ↗

Forthcoming in December 2011

Authors not recorded

Discuss this article →

Oct 1, 2011pp. BackCoverDOI: 10.1086/662539 ↗

Grapes of Wrath: The Angry Effects of Self-Control

David Gal · Wendy Liu

Discuss this article →

Oct 1, 2011pp. 445-458DOI: 10.1086/659377 ↗

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Karen Page Winterich · Kelly L. Haws

Discuss this article →

Oct 1, 2011pp. 505-524DOI: 10.1086/659873 ↗

I Imagine, I Experience, I Like: The False Experience Effect

Priyali Rajagopal · Nicole Votolato Montgomery

Discuss this article →

Oct 1, 2011pp. 578-594DOI: 10.1086/660165 ↗

Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison

Ravi Mehta · Joandrea Hoegg · Amitav Chakravarti

Discuss this article →

Oct 1, 2011pp. 535-554DOI: 10.1086/659380 ↗

Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing

Andrew D. Gershoff · Katherine A. Burson

Discuss this article →

Oct 1, 2011pp. 407-419DOI: 10.1086/659752 ↗

Predicting Consumption Time: The Role of Event Valence and Unpacking

Claire I. Tsai · Min Zhao

Discuss this article →

Oct 1, 2011pp. 459-473DOI: 10.1086/659379 ↗

Psychological Distance and the Dual Role of Price

Torsten Bornemann · Christian Homburg

Discuss this article →

Oct 1, 2011pp. 490-504DOI: 10.1086/659874 ↗

Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior

Margaret C. Campbell · Gina S. Mohr

Discuss this article →

Oct 1, 2011pp. 431-444DOI: 10.1086/659754 ↗

The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences: Figure 1.

Min Zhao · Claire I. Tsai

Discuss this article →

Oct 1, 2011pp. 525-534DOI: 10.1086/660114 ↗

The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity

Keri L. Kettle · Gerald Häubl

Discuss this article →

Oct 1, 2011pp. 474-489DOI: 10.1086/659753 ↗

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Pierre Chandon · Ronn J. Smith · Vicki G. Morwitz · Eric R. Spangenberg · David E. Sprott

Discuss this article →

Oct 1, 2011pp. 420-430DOI: 10.1086/659378 ↗

Editorial Review Board

Authors not recorded

Discuss this article →

October 2011pp. i-iDOI: 10.1086/662538 ↗

Masthead

Authors not recorded

Discuss this article →

October 2011DOI: 10.1086/662537 ↗