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Journal of Consumer Research

Volume 53 · Issue 1

Jun 1, 202610 articles

Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure

Mason R Jenkins · Paul W Fombelle · Mary Steffel

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Jun 1, 2026pp. 1-21DOI: 10.1093/jcr/ucaf064 ↗

Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession

Andrea Prothero · Marius Claudy · Andrew Keating

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Jun 1, 2026pp. 70-92DOI: 10.1093/jcr/ucaf039 ↗

Brief Commentary: Is “4 for $16” Better than “4 for $15.30”? Testing the Replicability of the Price Divisibility Effect

Amanda E Geiser · Leif D Nelson

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Jun 1, 2026pp. 201-213DOI: 10.1093/jcr/ucaf067 ↗

Design-Mediated Morality: The Transformative Potential of Aesthetic Objects

Szilvia Gyimóthy · Hanne Pico Larsen

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Jun 1, 2026pp. 113-135DOI: 10.1093/jcr/ucaf056 ↗

Fairness Perceptions in Demographic Targeting

Franklin Shaddy · Elizabeth M S Friedman · Olivier Toubia

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Jun 1, 2026pp. 22-47DOI: 10.1093/jcr/ucaf048 ↗

Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping

Ce Liang · Lu (Monroe) Meng · Shen Duan · Dai Yao · Yuwei Jiang

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Jun 1, 2026pp. 162-181DOI: 10.1093/jcr/ucaf059 ↗

Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience

Yu Ding · Ellie J Kyung

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Jun 1, 2026pp. 136-161DOI: 10.1093/jcr/ucaf037 ↗

The Marketplace of Existential Authenticity

Gabrielle Patry-Beaudoin · Jay Handelman · Tandy Chalmers Thomas

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Jun 1, 2026pp. 48-69DOI: 10.1093/jcr/ucaf044 ↗

The Use and Usefulness of Attention Checks in Behavioral Research

Hannah Perfecto · Michael O’Donnell

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Jun 1, 2026pp. 182-200DOI: 10.1093/jcr/ucaf058 ↗

Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth

Guanzhong Du · Darren W Dahl · Katherine White

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Jun 1, 2026pp. 93-112DOI: 10.1093/jcr/ucaf041 ↗