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Journal of Consumer Research

Volume 38 · Issue 4

Dec 1, 201115 articles

Affect-Gating

Dan King · Chris Janiszewski

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Dec 1, 2011pp. 697-711DOI: 10.1086/660811 ↗

Attaining Satisfaction

Cecile K. Cho · Gita Venkataramani Johar

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Dec 1, 2011pp. 622-631DOI: 10.1086/660115 ↗

Forthcoming in February 2012

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Dec 1, 2011pp. BackCoverDOI: 10.1086/663641 ↗

From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference

Sara Kim · Aparna A. Labroo

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Dec 1, 2011pp. 712-742DOI: 10.1086/660806 ↗

How Does Organizational Identification Form? A Consumer Behavior Perspective

Melea Press · Eric J. Arnould

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Dec 1, 2011pp. 650-666DOI: 10.1086/660699 ↗

Living U.S. Capitalism: The Normalization of Credit/Debt

Lisa Peñaloza · Michelle Barnhart

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Dec 1, 2011pp. 743-762DOI: 10.1086/660116 ↗

Magical Thinking and Consumer Coping

Yannik St. James · Jay M. Handelman · Shirley F. Taylor

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Dec 1, 2011pp. 632-649DOI: 10.1086/660163 ↗

Opportunity Cost Consideration

Stephen A. Spiller

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Dec 1, 2011pp. 595-610DOI: 10.1086/660045 ↗

Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

Keith Wilcox · Anne L. Roggeveen · Dhruv Grewal

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Dec 1, 2011pp. 763-773DOI: 10.1086/660702 ↗

The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities

Stacy Wood · Melayne Morgan McInnes · David A. Norton

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Dec 1, 2011pp. 611-621DOI: 10.1086/660164 ↗

The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set

Xiaojing Yang · Torsten Ringberg · Huifang Mao · Laura A. Peracchio

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Dec 1, 2011pp. 681-696DOI: 10.1086/660118 ↗

When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry

Katherine White · Jennifer J. Argo

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Dec 1, 2011pp. 667-680DOI: 10.1086/660187 ↗

Awards Announcements 2011

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December 2011pp. iii-iiiDOI: 10.1086/663726 ↗

Editorial Review Board

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December 2011pp. i-iDOI: 10.1086/663640 ↗

Masthead

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December 2011DOI: 10.1086/663689 ↗