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Journal of Consumer Research

Volume 52 · Issue 4

Dec 1, 202510 articles

2025 JCR Awards Announcements

Authors not recorded

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Dec 1, 2025pp. 639-639DOI: 10.1093/jcr/ucaf054 ↗

Consumptive Work in Coworking: Using Consumption Strategically for Work

Adèle Gruen · Fleura Bardhi

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Dec 1, 2025pp. 663-686DOI: 10.1093/jcr/ucaf009 ↗

How Algorithms Constrain Consumer Experience

Ashok Kumar Kaliyamurthy · Hope Jensen Schau

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Dec 1, 2025pp. 826-847DOI: 10.1093/jcr/ucaf016 ↗

Mythologized Counter-Futures and Self-Protective Consumption: A Netnography of Doomsday Preppers

Hunter Jones · Eric J Arnould

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Dec 1, 2025pp. 759-778DOI: 10.1093/jcr/ucaf005 ↗

Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement

Bryce Pyrah · Chelsea Galoni · Jing Wang

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Dec 1, 2025pp. 687-711DOI: 10.1093/jcr/ucaf010 ↗

Quality Certifications Influence User-Generated Ratings

Matt Meister · Nicholas Reinholtz

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Dec 1, 2025pp. 640-662DOI: 10.1093/jcr/ucaf008 ↗

Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences

Rishad Habib · Ekin Ok · Karl Aquino · Siddhanth Mookerjee · Yann Cornil

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Dec 1, 2025pp. 735-758DOI: 10.1093/jcr/ucaf019 ↗

Source Memory Is More Accurate for Opinions than for Facts

Daniel J Mirny · Stephen A Spiller

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Dec 1, 2025pp. 779-799DOI: 10.1093/jcr/ucaf007 ↗

Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application

Xiaohang (Flora) Feng · Charis X Li · Shunyuan Zhang

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Dec 1, 2025pp. 800-825DOI: 10.1093/jcr/ucaf021 ↗

When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences

Jenny G Olson · Brent Mcferran · Andrea C Morales · Darren W Dahl

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Dec 1, 2025pp. 712-734DOI: 10.1093/jcr/ucaf002 ↗