A Mouth-Watering Prospect: Salivation to Material RewardDavid GalDiscuss this article →Apr 1, 2012pp. 1022-1029DOI: 10.1086/661766 ↗
Are White Lies as Innocuous as We Think?Jennifer J. Argo · Baba ShivDiscuss this article →Apr 1, 2012pp. 1093-1102DOI: 10.1086/661640 ↗
Do Payment Mechanisms Change the Way Consumers Perceive Products?Promothesh Chatterjee · Randall L. RoseDiscuss this article →Apr 1, 2012pp. 1129-1139DOI: 10.1086/661730 ↗
Forthcoming in June 2012Authors not recordedDiscuss this article →Apr 1, 2012pp. BackCoverDOI: 10.1086/665590 ↗
From Physical Weight to Psychological Significance: The Contribution of Semantic ActivationsMeng Zhang · Xiuping LiDiscuss this article →Apr 1, 2012pp. 1063-1075DOI: 10.1086/661768 ↗
In Defense of BumblingJoseph W. AlbaDiscuss this article →Apr 1, 2012pp. 981-987DOI: 10.1086/661230 ↗
Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional ExperiencesIris W. Hung · Anirban MukhopadhyayDiscuss this article →Apr 1, 2012pp. 1103-1115DOI: 10.1086/661529 ↗
Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the PyramidKelly D. Martin · Ronald Paul HillDiscuss this article →Apr 1, 2012pp. 1155-1168DOI: 10.1086/661528 ↗
RETRACTED: Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social InfluenceJia Liu · Dirk Smeesters · Kathleen D. VohsDiscuss this article →Apr 1, 2012pp. 1030-1046DOI: 10.1086/661553 ↗
Retracted: Super Size Me: Product Size as a Signal of StatusDavid Dubois · Derek D. Rucker · Adam D. GalinskyDiscuss this article →Apr 1, 2012pp. 1047-1062DOI: 10.1086/661890 ↗
Some Things Are Better Left Unsaid: How Word of Mouth Influences the StorytellerSarah G. MooreDiscuss this article →Apr 1, 2012pp. 1140-1154DOI: 10.1086/661891 ↗
The Dynamic Impact of Variety among Means on MotivationJordan Etkin · Rebecca K. RatnerDiscuss this article →Apr 1, 2012pp. 1076-1092DOI: 10.1086/661229 ↗
The Lonely Consumer: Loner or Conformer?Jing Wang · Rui Zhu · Baba ShivDiscuss this article →Apr 1, 2012pp. 1116-1128DOI: 10.1086/661552 ↗
The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product OrientationRyan S. Elder · Aradhna KrishnaDiscuss this article →Apr 1, 2012pp. 988-1003DOI: 10.1086/661531 ↗
What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable InformationXin Ge · Gerald Häubl · Terry ElrodDiscuss this article →Apr 1, 2012pp. 1004-1021DOI: 10.1086/661937 ↗
Editorial Review BoardAuthors not recordedDiscuss this article →April 2012pp. i-iDOI: 10.1086/665589 ↗
