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Journal of Consumer Research

Volume 39 · Issue 1

Jun 1, 201217 articles

$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions

Rajesh Bagchi · Derick F. Davis

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Jun 1, 2012pp. 62-73DOI: 10.1086/661893 ↗

A Motivational Account of the Question-Behavior Effect

Anneleen Van Kerckhove · Maggie Geuens · Iris Vermeir

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Jun 1, 2012pp. 111-127DOI: 10.1086/661936 ↗

A Stranger’s Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time

Brett A. S. Martin

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Jun 1, 2012pp. 174-184DOI: 10.1086/662038 ↗

Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes

Robyn A. LeBoeuf · Michael I. Norton

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Jun 1, 2012pp. 128-141DOI: 10.1086/662372 ↗

Effect of Regulatory Focus on Selective Information Processing

Yeosun Yoon · Gülen Sarial-Abi · Zeynep Gürhan-Canli

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Jun 1, 2012pp. 93-110DOI: 10.1086/661935 ↗

Enjoy! Hedonic Consumption and Compliance with Assertive Messages

Ann Kronrod · Amir Grinstein · Luc Wathieu

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Jun 1, 2012pp. 51-61DOI: 10.1086/661933 ↗

Forthcoming in August 2012

Authors not recorded

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Jun 1, 2012pp. BackCoverDOI: 10.1086/666542 ↗

From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing

A. Peter McGraw · Janet A. Schwartz · Philip E. Tetlock

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Jun 1, 2012pp. 157-173DOI: 10.1086/662070 ↗

Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude

Andrew W. Perkins · Mark R. Forehand

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Jun 1, 2012pp. 142-156DOI: 10.1086/662069 ↗

Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies

Michelle F. Weinberger · Melanie Wallendorf

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Jun 1, 2012pp. 74-92DOI: 10.1086/662198 ↗

Nostalgia: The Gift That Keeps on Giving

Xinyue Zhou · Tim Wildschut · Constantine Sedikides · Kan Shi · Cong Feng

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Jun 1, 2012pp. 39-50DOI: 10.1086/662199 ↗

Overestimating Others’ Willingness to Pay

Shane Frederick

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Jun 1, 2012pp. 1-21DOI: 10.1086/662060 ↗

RETRACTED: Effects of Messiness on Preferences for Simplicity

Jia Liu · Dirk Smeesters · Debra Trampe

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Jun 1, 2012pp. 199-214DOI: 10.1086/662139 ↗

Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback

Stacey R. Finkelstein · Ayelet Fishbach

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Jun 1, 2012pp. 22-38DOI: 10.1086/661934 ↗

Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers

Ashwani Monga · Rajesh Bagchi

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Jun 1, 2012pp. 185-198DOI: 10.1086/662039 ↗

Editorial Review Board

Authors not recorded

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June 2012pp. i-iDOI: 10.1086/666540 ↗

Masthead

Authors not recorded

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June 2012DOI: 10.1086/666541 ↗