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Journal of Consumer Research

Volume 49 · Issue 1

May 19, 202211 articles

A Liberating-Engagement Theory of Consumer Fun

Travis Tae Oh · Michel Tuan Pham

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May 19, 2022pp. 46-73DOI: 10.1093/jcr/ucab051 ↗

Call for Nominations: Editor in Chief

Authors not recorded

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May 19, 2022pp. 177-177DOI: 10.1093/jcr/ucac021 ↗

Consumer Timework

Thomas Derek Robinson · Ela Veresiu · Ana Babić Rosario

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May 19, 2022pp. 96-111DOI: 10.1093/jcr/ucab046 ↗

Consumers Believe That Products Work Better for Others

Evan Polman · Ignazio Ziano · Kaiyang Wu · Anneleen Van Kerckhove

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May 19, 2022pp. 132-153DOI: 10.1093/jcr/ucab048 ↗

Consumption Ideology

Bernd Schmitt · J Joško Brakus · Alessandro Biraglia

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May 19, 2022pp. 74-95DOI: 10.1093/jcr/ucab044 ↗

Corrigendum to: Social Class Shapes Donation Allocation Preferences

Authors not recorded

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May 19, 2022pp. 176-176DOI: 10.1093/jcr/ucab071 ↗

Erratum to: Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

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May 19, 2022pp. 175-175DOI: 10.1093/jcr/ucab054 ↗

Influencer-Generated Reference Groups

Jeffrey K Lee · Enric Junqué de Fortuny

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May 19, 2022pp. 25-45DOI: 10.1093/jcr/ucab056 ↗

Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products

Lauren Grewal · Eugenia C Wu · Keisha M Cutright

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May 19, 2022pp. 154-174DOI: 10.1093/jcr/ucab055 ↗

Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach

David Crockett

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May 19, 2022pp. 1-24DOI: 10.1093/jcr/ucab050 ↗

Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud

Jonathan Hasford · Blair Kidwell · David M Hardesty · Adam Farmer

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May 19, 2022pp. 112-131DOI: 10.1093/jcr/ucab047 ↗