Volume 37 · Issue 6

Apr 1, 201116 articles

Forthcoming in June 2011

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Apr 1, 2011pp. BackCoverDOI: 10.1086/659968 ↗

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Iris W. Hung · Aparna A. Labroo

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Apr 1, 2011pp. 1046-1064DOI: 10.1086/657240 ↗

Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others

Derek D. Rucker · David Dubois · Adam D. Galinsky

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Apr 1, 2011pp. 1015-1029DOI: 10.1086/657162 ↗

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

Nİlüfer Z. Aydinoğlu · Aradhna Krishna

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Apr 1, 2011pp. 1095-1112DOI: 10.1086/657557 ↗

On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice

Itamar Simonson · Aner Sela

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Apr 1, 2011pp. 951-966DOI: 10.1086/657022 ↗

Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency

Rebecca W. Hamilton · Rebecca K. Ratner · Debora V. Thompson

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Apr 1, 2011pp. 1079-1094DOI: 10.1086/656668 ↗

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Kristina M. Durante · Vladas Griskevicius · Sarah E. Hill · Carin Perilloux · Norman P. Li

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Apr 1, 2011pp. 921-934DOI: 10.1086/656575 ↗

Productivity Orientation and the Consumption of Collectable Experiences

Anat Keinan · Ran Kivetz

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Apr 1, 2011pp. 935-950DOI: 10.1086/657163 ↗

Retracted: The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self

Debra Trampe · Diederik A. Stapel · Frans W. Siero

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Apr 1, 2011pp. 1030-1045DOI: 10.1086/657430 ↗

The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects

Juliano Laran · Amy N. Dalton · Eduardo B. Andrade

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Apr 1, 2011pp. 999-1014DOI: 10.1086/656577 ↗

The Envy Premium in Product Evaluation

Niels Van de Ven · Marcel Zeelenberg · Rik Pieters

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Apr 1, 2011pp. 984-998DOI: 10.1086/657239 ↗

The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions

Simona Botti · Ann L. McGill

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Apr 1, 2011pp. 1065-1078DOI: 10.1086/656570 ↗

Work or Fun? How Task Construal and Completion Influence Regulatory Behavior

Juliano Laran · Chris Janiszewski

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Apr 1, 2011pp. 967-983DOI: 10.1086/656576 ↗

A Word of Thanks

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April 2011pp. ii-iiiDOI: 10.1086/659970 ↗

Editorial Review Board

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April 2011pp. i-iDOI: 10.1086/659967 ↗

Masthead

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April 2011DOI: 10.1086/659969 ↗