A Goal-Based Model of Product Evaluation and ChoiceStijn M. J. van Osselaer · Chris JaniszewskiDiscuss this article →Aug 1, 2012pp. 260-292DOI: 10.1086/662643 ↗
Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of UnfairnessAndrew D. Gershoff · Ran Kivetz · Anat KeinanDiscuss this article →Aug 1, 2012pp. 382-398DOI: 10.1086/663777 ↗
Decision Quicksand: How Trivial Choices Suck Us InAner Sela · Jonah BergerDiscuss this article →Aug 1, 2012pp. 360-370DOI: 10.1086/662997 ↗
Forthcoming in October 2012Authors not recordedDiscuss this article →Aug 1, 2012pp. BackCoverDOI: 10.1086/667535 ↗
How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative ExpressionsY. Charles Zhang · Norbert SchwarzDiscuss this article →Aug 1, 2012pp. 248-259DOI: 10.1086/662612 ↗
How Economic Contractions and Expansions Affect Expenditure PatternsWagner A. Kamakura · Rex Yuxing DuDiscuss this article →Aug 1, 2012pp. 229-247DOI: 10.1086/662611 ↗
How Happiness Affects ChoiceCassie Mogilner · Jennifer Aaker · Sepandar D. KamvarDiscuss this article →Aug 1, 2012pp. 429-443DOI: 10.1086/663774 ↗
Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating BehaviorKoert Van Ittersum · Brian WansinkDiscuss this article →Aug 1, 2012pp. 215-228DOI: 10.1086/662615 ↗
Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of DifficultyManoj Thomas · Claire I. TsaiDiscuss this article →Aug 1, 2012pp. 324-340DOI: 10.1086/663772 ↗
Self-Affirmation through the Choice of Highly Aesthetic ProductsClaudia Townsend · Sanjay SoodDiscuss this article →Aug 1, 2012pp. 415-428DOI: 10.1086/663775 ↗
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic ExperiencesCristel Antonia Russell · Sidney J. LevyDiscuss this article →Aug 1, 2012pp. 341-359DOI: 10.1086/662996 ↗
Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance MoviesJiewen Hong · Yacheng SunDiscuss this article →Aug 1, 2012pp. 293-306DOI: 10.1086/662613 ↗
When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand AnthropomorphismPankaj Aggarwal · Ann L. McGillDiscuss this article →Aug 1, 2012pp. 307-323DOI: 10.1086/662614 ↗
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product CombinationsAaron R. Brough · Alexander ChernevDiscuss this article →Aug 1, 2012pp. 399-414DOI: 10.1086/663773 ↗
“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed BehaviorVanessa M. Patrick · Henrik HagtvedtDiscuss this article →Aug 1, 2012pp. 371-381DOI: 10.1086/663212 ↗
Editorial Review BoardAuthors not recordedDiscuss this article →August 2012pp. i-iDOI: 10.1086/667534 ↗
