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Journal of Consumer Research

Volume 42 · Issue 1

June 201511 articles

Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions

Sarah G. Moore

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Jun 1, 2015pp. 30-44DOI: 10.1093/jcr/ucv003 ↗

Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

Marius K. Luedicke

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Jun 1, 2015pp. 109-129DOI: 10.1093/jcr/ucv002 ↗

Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation

Haiyang Yang · Antonios Stamatogiannakis · Amitava Chattopadhyay

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Jun 1, 2015pp. 93-108DOI: 10.1093/jcr/ucv008 ↗

Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks

Daiane Scaraboto

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Jun 1, 2015pp. 152-176DOI: 10.1093/jcr/ucv004 ↗

“Lordy, Lordy, Look Who’s 40!” The Journal of Consumer Research Reaches a Milestone

Justine M. Rapp · Ronald Paul Hill

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Jun 1, 2015pp. 19-29DOI: 10.1093/jcr/ucv011 ↗

Domesticating Public Space through Ritual: Tailgating as Vestaval

Tonya Williams Bradford · John F. Sherry

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June 2015pp. 130-151DOI: 10.1093/jcr/ucv001 ↗

How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective

Vanitha Swaminathan · Zeynep Gürhan-Canli · Umut Kubat · Ceren Hayran

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June 2015pp. 45-58DOI: 10.1093/jcr/ucv006 ↗

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Stephanie M. Tully · Hal E. Hershfield · Tom Meyvis

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June 2015pp. 59-75DOI: 10.1093/jcr/ucv007 ↗

The Evolution ofJCR: A View through the Eyes of Its Editors: TABLE 1

Darren Dahl · Eileen Fischer · Gita Johar · Vicki Morwitz

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June 2015pp. 1-4DOI: 10.1093/jcr/ucv014 ↗

TheJournal of Consumer Researchat 40: A Historical Analysis

Xin (Shane) Wang · Neil T. Bendle · Feng Mai · June Cotte

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June 2015pp. 5-18DOI: 10.1093/jcr/ucv009 ↗

When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology

Steven Shepherd · Tanya L. Chartrand · Gavan J. Fitzsimons

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June 2015pp. 76-92DOI: 10.1093/jcr/ucv005 ↗