Skip to content

Journal of Consumer Research

Volume 34 · Issue 2

August 200713 articles

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Jonah Berger · Chip Heath

Discuss this article →

Aug 1, 2007pp. 121-134DOI: 10.1086/519142 ↗

Compromise and Attraction Effects under Prevention and Promotion Motivations

Mehdi Mourali · Ulf Böckenholt · Michel Laroche

Discuss this article →

August 2007pp. 234-247DOI: 10.1086/519151 ↗

Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities: Table 1

Craig J. Thompson · Gokcen Coskuner-Balli

Discuss this article →

August 2007pp. 135-152DOI: 10.1086/519143 ↗

Distortion of Price Discount Perceptions: The Right Digit Effect

Keith S. Coulter · Robin A. Coulter

Discuss this article →

August 2007pp. 162-173DOI: 10.1086/518526 ↗

Editorial Review Board 2005 – 2008

Authors not recorded

Discuss this article →

August 2007pp. i-iDOI: 10.1086/521518 ↗

Goal Control of Attention to Advertising: The Yarbus Implication

Rik Pieters · Michel Wedel

Discuss this article →

August 2007pp. 224-233DOI: 10.1086/519150 ↗

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Suresh Ramanathan · Patti Williams

Discuss this article →

August 2007pp. 212-223DOI: 10.1086/519149 ↗

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present

Tom Meyvis · Alan D. J. Cooke

Discuss this article →

August 2007pp. 200-211DOI: 10.1086/519148 ↗

Perceptual Focus Effects in Choice

Ryan Hamilton · Jiewen Hong · Alexander Chernev

Discuss this article →

August 2007pp. 187-199DOI: 10.1086/519147 ↗

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

Martijn G. De Jong · Jan-Benedict E. M. Steenkamp · Jean-Paul Fox

Discuss this article →

August 2007pp. 260-278DOI: 10.1086/518532 ↗

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use

Joan Meyers-Levy · Rui Zhu

Discuss this article →

August 2007pp. 174-186DOI: 10.1086/519146 ↗

Threats to Hope: Effects on Reasoning about Product Information

Gustavo de Mello · Deborah J. MacInnis · David W. Stewart

Discuss this article →

August 2007pp. 153-161DOI: 10.1086/519144 ↗

“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

Vanitha Swaminathan · Karen L. Page · Zeynep Gürhan-Canli

Discuss this article →

August 2007pp. 248-259DOI: 10.1086/518539 ↗