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Journal of Consumer Research

Volume 44 · Issue 5

Feb 1, 201819 articles

Back Cover

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Feb 1, 2018pp. i5-i5DOI: 10.1093/jcr/ucx021 ↗

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction

Danielle J Brick · Gràinne M Fitzsimons · Tanya L Chartrand · Gavan J Fitzsimons

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Feb 1, 2018pp. 991-1014DOI: 10.1093/jcr/ucx079 ↗

Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases

Stephanie M Tully · Eesha Sharma

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Feb 1, 2018pp. 960-973DOI: 10.1093/jcr/ucx078 ↗

Delegating Decisions: Recruiting Others to Make Choices We Might Regret

Mary Steffel · Elanor F Williams

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Feb 1, 2018pp. 1015-1032DOI: 10.1093/jcr/ucx080 ↗

Editorial Review Board

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Feb 1, 2018pp. i3-i4DOI: 10.1093/jcr/ucx023 ↗

Erratum

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Feb 1, 2018pp. 1174-1174DOI: 10.1093/jcr/ucx095 ↗

Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference

Ahreum Maeng · Pankaj Aggarwal

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Feb 1, 2018pp. 1104-1122DOI: 10.1093/jcr/ucx090 ↗

Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking

Sunyee Yoon · Hyeongmin Christian Kim

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Feb 1, 2018pp. 1141-1156DOI: 10.1093/jcr/ucx091 ↗

Front Cover

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Feb 1, 2018pp. i1-i1DOI: 10.1093/jcr/ucx022 ↗

How Goal Specificity Shapes Motivation: A Reference Points Perspective

Scott G Wallace · Jordan Etkin

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Feb 1, 2018pp. 1033-1051DOI: 10.1093/jcr/ucx082 ↗

Increasing the Power of Your Study by Increasing the Effect Size

Tom Meyvis · Stijn M J Van Osselaer

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Feb 1, 2018pp. 1157-1173DOI: 10.1093/jcr/ucx110 ↗

Made by Mistake: When Mistakes Increase Product Preference

Taly Reich · Daniella M Kupor · Rosanna K Smith

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Feb 1, 2018pp. 1085-1103DOI: 10.1093/jcr/ucx089 ↗

Masthead

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Feb 1, 2018pp. i2-i2DOI: 10.1093/jcr/ucx024 ↗

Our Vision for the Journal of Consumer Research: It’s All about the Consumer

J Jeffrey Inman · Margaret C Campbell · Amna Kirmani · Linda L Price

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Feb 1, 2018pp. 955-959DOI: 10.1093/jcr/ucx123 ↗

Standards of Beauty: The Impact of Mannequins in the Retail Context

Jennifer J Argo · Darren W Dahl

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Feb 1, 2018pp. 974-990DOI: 10.1093/jcr/ucx072 ↗

Table of Contents

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Feb 1, 2018pp. i6-i6DOI: 10.1093/jcr/ucx025 ↗

The Impact of Crowding on Calorie Consumption

Stefan J Hock · Rajesh Bagchi

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Feb 1, 2018pp. 1123-1140DOI: 10.1093/jcr/ucx088 ↗

The Influence of Social Crowding on Brand Attachment

Xun (Irene) Huang · Zhongqiang (Tak) Huang · Robert S Wyer

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Feb 1, 2018pp. 1068-1084DOI: 10.1093/jcr/ucx087 ↗

“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice

Chen Wang · Yanliu Huang

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Feb 1, 2018pp. 1052-1067DOI: 10.1093/jcr/ucx086 ↗