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Journal of Consumer Research

Volume 49 · Issue 2

Jul 15, 202210 articles

Banking Happiness

Ali Faraji-Rad · Leonard Lee

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Jul 15, 2022pp. 336-358DOI: 10.1093/jcr/ucab066 ↗

Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”

Chihling Liu · Robert V Kozinets

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Jul 15, 2022pp. 312-335DOI: 10.1093/jcr/ucab065 ↗

Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions

Liad Weiss

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Jul 15, 2022pp. 288-311DOI: 10.1093/jcr/ucab070 ↗

It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior

Uzma Khan · Ajay Kalra

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Jul 15, 2022pp. 177-201DOI: 10.1093/jcr/ucab061 ↗

Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach

Junghyun Park · Minki Kim · Pradeep K Chintagunta

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Jul 15, 2022pp. 202-228DOI: 10.1093/jcr/ucab062 ↗

Professor Richard Lutz Re-Appointed Special Guest Editor

Authors not recorded

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Jul 15, 2022pp. 373-373DOI: 10.1093/jcr/ucac033 ↗

Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources

Simon J Blanchard · Jacob Goldenberg · Koen Pauwels · David A Schweidel

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Jul 15, 2022pp. 359-372DOI: 10.1093/jcr/ucac018 ↗

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

Rishika Rishika · Sven Feurer · Kelly L Haws

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Jul 15, 2022pp. 268-287DOI: 10.1093/jcr/ucab059 ↗

Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices

D Matthew Godfrey · Linda L Price · Robert F Lusch

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Jul 15, 2022pp. 229-251DOI: 10.1093/jcr/ucab067 ↗

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping

Kuangjie Zhang · Shaobo (Kevin) Li · Sharon Ng

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Jul 15, 2022pp. 252-267DOI: 10.1093/jcr/ucab058 ↗