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Journal of Consumer Research

Volume 52 · Issue 2

Aug 1, 202510 articles

Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences

Sang Kyu Park · Young Joo Cho · Jungkeun Kim · Jin Yong Lee · Jongwon Park

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Aug 1, 2025pp. 288-307DOI: 10.1093/jcr/ucae065 ↗

Consumers Prefer Products That Work Using Directionally Consistent Causal Chains

Soaham Bharti · Abigail B Sussman

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Aug 1, 2025pp. 308-329DOI: 10.1093/jcr/ucae066 ↗

Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects

Canan Corus · Bige Saatcioglu · Ozlem Sandikci

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Aug 1, 2025pp. 351-371DOI: 10.1093/jcr/ucae057 ↗

How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account

Yan Vieites · Chiraag Mittal

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Aug 1, 2025pp. 266-287DOI: 10.1093/jcr/ucae062 ↗

Professor Page Moreau Appointed Special Guest Editor

Authors not recorded

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Aug 1, 2025pp. 243-243DOI: 10.1093/jcr/ucaf030 ↗

The Beneficent and Maleficent Effects of Simplification on Retirement Savings

Avni M Shah · Matthew Osborne · Jaclyn Lefkowitz · Andrew Fertig · Alissa Fishbane · Dilip Soman

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Aug 1, 2025pp. 244-265DOI: 10.1093/jcr/ucae067 ↗

The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience

Huachao Gao

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Aug 1, 2025pp. 416-437DOI: 10.1093/jcr/ucae063 ↗

The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes

Johanna F Gollnhofer · Kushagra Bhatnagar · Birte Manke

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Aug 1, 2025pp. 393-415DOI: 10.1093/jcr/ucae034 ↗

When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception

Esther Uduehi · Julian K Saint Clair · Mitchell Hamilton · Americus Reed

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Aug 1, 2025pp. 330-350DOI: 10.1093/jcr/ucae068 ↗

Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape

Julia Rötzmeier-Keuper · Nancy V Wünderlich

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Aug 1, 2025pp. 372-392DOI: 10.1093/jcr/ucae045 ↗