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Journal of Consumer Research

Volume 48 · Issue 3

Oct 22, 202112 articles

Call For Papers: Special Anniversary Issue: 50 Years of JCR

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Oct 29, 2021pp. i1-i1DOI: 10.1093/jcr/ucab064 ↗

Corrigendum: Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work

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Oct 22, 2021pp. 515-515DOI: 10.1093/jcr/ucab027 ↗

Creating Responsible Subjects: The Role of Mediated Affective Encounters

Domen Bajde · Pilar Rojas-Gaviria

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Oct 22, 2021pp. 492-512DOI: 10.1093/jcr/ucab019 ↗

Emotionally Numb: Expertise Dulls Consumer Experience

Matthew D Rocklage · Derek D Rucker · Loran F Nordgren

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Oct 22, 2021pp. 355-373DOI: 10.1093/jcr/ucab015 ↗

Erratum: Audio Mining: The Role of Vocal Tone in Persuasion

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Oct 22, 2021pp. 513-513DOI: 10.1093/jcr/ucab031 ↗

Erratum: On My Own: The Aversion to Being Observed during the Preference-Construction Stage

Yonat Zwebner · Rom Y Schrift

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Oct 22, 2021pp. 514-514DOI: 10.1093/jcr/ucab023 ↗

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

Robert V Kozinets · Daniela Abrantes Ferreira · Paula Chimenti

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Oct 22, 2021pp. 428-455DOI: 10.1093/jcr/ucab014 ↗

Multitasking as Consumer Compensatory Control

Jerry J Han · Susan M Broniarczyk

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Oct 22, 2021pp. 456-473DOI: 10.1093/jcr/ucab029 ↗

Online Advertising Suppresses Visual Competition during Planned Purchases

Ralf van der Lans · Rik Pieters · Michel Wedel

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Oct 22, 2021pp. 374-393DOI: 10.1093/jcr/ucab017 ↗

Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

Tanvi Gupta · Henrik Hagtvedt

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Oct 22, 2021pp. 474-491DOI: 10.1093/jcr/ucab006 ↗

The Impact of a Two-Step Choice Process on Trade-Off Decisions

Jing Lei · Ying Zhang

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Oct 22, 2021pp. 415-427DOI: 10.1093/jcr/ucab016 ↗

Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies

Dirk Hovy · Shiri Melumad · J Jeffrey Inman

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Oct 22, 2021pp. 394-414DOI: 10.1093/jcr/ucab018 ↗