Volume 34 · Issue 5

February 200814 articles

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Anish Nagpal · Parthasarathy Krishnamurthy

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February 2008pp. 696-705DOI: 10.1086/521903 ↗

Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit

Jiewen Hong · Angela Y. Lee

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February 2008pp. 682-695DOI: 10.1086/521902 ↗

Consumer Wait Management Strategies for Negative Service Events: A Coping Approach

Elizabeth Gelfand Miller · Barbara E. Kahn · Mary Frances Luce

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February 2008pp. 635-648DOI: 10.1086/521899 ↗

Editorial Review Board 2005 – 2008

Authors not recorded

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February 2008pp. i-iDOI: 10.1086/528979 ↗

Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment

Jennifer J. Argo · Rui Zhu · Darren W. Dahl

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February 2008pp. 614-623DOI: 10.1086/521907 ↗

How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?

Lisa E. Bolton · Americus Reed · Kevin G. Volpp · Katrina Armstrong

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February 2008pp. 713-726DOI: 10.1086/521906 ↗

Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?

Cheng Qiu · Catherine W. M. Yeung

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February 2008pp. 657-669DOI: 10.1086/522096 ↗

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation: Figure 1

James L. Oakley · Adam Duhachek · Subramanian Balachander · S. Sriram

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February 2008pp. 706-712DOI: 10.1086/521905 ↗

Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information

Hao Shen · Robert S. Wyer

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February 2008pp. 727-737DOI: 10.1086/523292 ↗

Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories

Craig Thompson · Kelly Tian

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February 2008pp. 595-613DOI: 10.1086/520076 ↗

Reducing Satiation: The Role of Categorization Level

Joseph P. Redden

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February 2008pp. 624-634DOI: 10.1086/521898 ↗

The Cultural Construction of Risk Understandings through Illness Narratives: Table 1

Nancy Wong · Tracey King

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February 2008pp. 579-594DOI: 10.1086/520078 ↗

The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience

Xiuping Li

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February 2008pp. 649-656DOI: 10.1086/521900 ↗

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1

Cassie Mogilner · Jennifer L. Aaker · Ginger L. Pennington

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February 2008pp. 670-681DOI: 10.1086/521901 ↗