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Journal of Consumer Research

Volume 50 · Issue 3

Sep 15, 202310 articles

Divergent Effects of Budgeting for Gifts versus Personal Purchases

Yuna Choe · Christina Kan · Evan Polman

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Sep 15, 2023pp. 576-596DOI: 10.1093/jcr/ucad011 ↗

How Do Consumers Read and Encode a Price?

Gilles Laurent · Marc Vanhuele

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Sep 15, 2023pp. 510-532DOI: 10.1093/jcr/ucad005 ↗

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

Rebecca Mardon · Hayley Cocker · Kate Daunt

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Sep 15, 2023pp. 617-644DOI: 10.1093/jcr/ucad003 ↗

How Verb Tense Shapes Persuasion

Grant Packard · Jonah Berger · Reihane Boghrati

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Sep 15, 2023pp. 645-660DOI: 10.1093/jcr/ucad006 ↗

Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference

Chris Hydock · Luc Wathieu

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Sep 15, 2023pp. 447-467DOI: 10.1093/jcr/ucad043 ↗

Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging

Tatiana Sokolova · Aradhna Krishna · Tim Döring

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Sep 15, 2023pp. 468-491DOI: 10.1093/jcr/ucad008 ↗

The Preference for Spontaneity in Entertainment

Jacqueline R Rifkin · Katherine M Du · Keisha M Cutright

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Sep 15, 2023pp. 597-616DOI: 10.1093/jcr/ucac060 ↗

The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility

Ioannis Evangelidis · Jonathan Levav · Itamar Simonson

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Sep 15, 2023pp. 492-509DOI: 10.1093/jcr/ucac059 ↗

Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs

Paul E Stillman · Kaitlin Woolley

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Sep 15, 2023pp. 554-575DOI: 10.1093/jcr/ucad004 ↗

Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction

Shiri Melumad

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Sep 15, 2023pp. 533-553DOI: 10.1093/jcr/ucad009 ↗