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Journal of Consumer Research

Volume 42 · Issue 5

February 20169 articles

Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity

Fengyan Cai · Rajesh Bagchi · Dinesh K. Gauri

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Feb 1, 2016pp. 804-816DOI: 10.1093/jcr/ucv057 ↗

Brand Public

Adam Arvidsson · Alessandro Caliandro

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Feb 1, 2016pp. 727-748DOI: 10.1093/jcr/ucv053 ↗

Body and Mind: Mindfulness Helps Consumers to Compensate for Prior Food Intake by Enhancing the Responsiveness to Physiological Cues

Evelien Van De Veer · Erica Van Herpen · Hans C. M. Van Trijp

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February 2016pp. 783-803DOI: 10.1093/jcr/ucv058 ↗

Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers

Rosanna K. Smith · George E. Newman · Ravi Dhar

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February 2016pp. 653-668DOI: 10.1093/jcr/ucv054 ↗

Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity

Ravi Mehta · Meng Zhu

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February 2016pp. 767-782DOI: 10.1093/jcr/ucv051 ↗

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang · Gerald J. Gorn · Maria Galli · Amitava Chattopadhyay

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February 2016pp. 709-726DOI: 10.1093/jcr/ucv049 ↗

Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts

Christopher L. Newman · Elizabeth Howlett · Scot Burton

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February 2016pp. 749-766DOI: 10.1093/jcr/ucv050 ↗

The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice

Yanping Tu · Alex Shaw · Ayelet Fishbach

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February 2016pp. 669-687DOI: 10.1093/jcr/ucv052 ↗

“Paper or Plastic?”: How We Pay Influences Post-Transaction Connection

Avni M. Shah · Noah Eisenkraft · James R. Bettman · Tanya L. Chartrand

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February 2016pp. 688-708DOI: 10.1093/jcr/ucv056 ↗