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Journal of Consumer Research

Volume 46 · Issue 4

Dec 1, 201913 articles

2019 JCR Awards Announcements

Authors not recorded

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Dec 1, 2019pp. i2-i2DOI: 10.1093/jcr/ucz054 ↗

Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

Shreyans Goenka · Stijn M J van Osselaer

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Dec 1, 2019pp. 774-790DOI: 10.1093/jcr/ucz012 ↗

Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception

Dipayan Biswas · Courtney Szocs · Annika Abell

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Dec 1, 2019pp. 708-724DOI: 10.1093/jcr/ucz018 ↗

Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density

Lei Su · Echo Wen Wan · Yuwei Jiang

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Dec 1, 2019pp. 808-824DOI: 10.1093/jcr/ucz011 ↗

From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research

Bernd Schmitt

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Dec 1, 2019pp. 825-832DOI: 10.1093/jcr/ucz038 ↗

Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation

Jayati Sinha · Fang-Chi Lu

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Dec 1, 2019pp. 791-807DOI: 10.1093/jcr/ucz021 ↗

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

Koushyar Rajavi · Tarun Kushwaha · Jan-Benedict E M Steenkamp

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Dec 1, 2019pp. 651-670DOI: 10.1093/jcr/ucz026 ↗

JCR Call for Papers: “The Future of Brands in a Changing Consumer Marketplace” Special Issue: August 2021

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Dec 1, 2019pp. i1-i1DOI: 10.1093/jcr/ucz055 ↗

Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices

Jennifer K D’Angelo · Kristin Diehl · Lisa A Cavanaugh

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Dec 1, 2019pp. 750-773DOI: 10.1093/jcr/ucz019 ↗

Resistance to Medical Artificial Intelligence

Chiara Longoni · Andrea Bonezzi · Carey K Morewedge

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Dec 1, 2019pp. 629-650DOI: 10.1093/jcr/ucz013 ↗

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience

Joseph K Goodman · Selin A Malkoc · Mosi Rosenboim

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Dec 1, 2019pp. 671-688DOI: 10.1093/jcr/ucz017 ↗

Variety in Self-Expression Undermines Self-Continuity

Jacqueline R Rifkin · Jordan Etkin

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Dec 1, 2019pp. 725-749DOI: 10.1093/jcr/ucz016 ↗

Was Television Responsible for a New Generation of Smokers?

Michael Thomas

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Dec 1, 2019pp. 689-707DOI: 10.1093/jcr/ucz024 ↗