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Journal of Consumer Research

Volume 52 · Issue 3

Oct 1, 20259 articles

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association

Brandon J Reich · Sara Hanson

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Oct 1, 2025pp. 597-618DOI: 10.1093/jcr/ucae069 ↗

Collective Layoffs and Offshoring: A Social Contract Account

Armin Granulo · Anne-Madeleine Kranzbühler · Christoph Fuchs · Stefano Puntoni

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Oct 1, 2025pp. 526-546DOI: 10.1093/jcr/ucaf001 ↗

Consumption Solidarity: Healing Cultural Trauma Following Marketplace Violence

Amy Greiner Fehl · Marlys J Mason · Mariann Györke

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Oct 1, 2025pp. 547-572DOI: 10.1093/jcr/ucaf003 ↗

How the Materials of Objects Shape Consumption: An Affordance Theory Perspective

Roman Pavlyuchenko · Delphine Dion

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Oct 1, 2025pp. 459-479DOI: 10.1093/jcr/ucae064 ↗

In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings

Wooyong Jo · Sarang Sunder · Jeonghye Choi · Minakshi Trivedi

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Oct 1, 2025pp. 502-525DOI: 10.1093/jcr/ucae075 ↗

Market Sensemaking for Consumers’ Collective Political Agency

Marlon Dalmoro · Lisa Peñaloza

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Oct 1, 2025pp. 573-596DOI: 10.1093/jcr/ucae072 ↗

Means-Goal Conflict and Novel Brand Choice

Jessica Gamlin · Danielle J Brick

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Oct 1, 2025pp. 619-638DOI: 10.1093/jcr/ucae070 ↗

Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting

C Clark Cao · Merrie Brucks · Martin Reimann

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Oct 1, 2025pp. 480-501DOI: 10.1093/jcr/ucae071 ↗

What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice

Michelle E Daniels · Adriana Samper · Andrea C Morales

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Oct 1, 2025pp. 439-458DOI: 10.1093/jcr/ucaf004 ↗