Volume 37 · Issue 5

Feb 1, 201116 articles

Assimilation and Contrast in Price Evaluations

Marcus Cunha · Jeffrey D. Shulman

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Feb 1, 2011pp. 822-835DOI: 10.1086/656060 ↗

Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths

Zeynep Arsel · Craig J. Thompson

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Feb 1, 2011pp. 791-806DOI: 10.1086/656389 ↗

Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject

Emınegül Karababa · Gülız Ger

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Feb 1, 2011pp. 737-760DOI: 10.1086/656422 ↗

Erratum

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Feb 1, 2011pp. 920-920DOI: 10.1086/658888 ↗

Forthcoming in April 2011

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Feb 1, 2011pp. BackCoverDOI: 10.1086/658886 ↗

Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

Rajesh Bagchi · Xingbo Li

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Feb 1, 2011pp. 888-901DOI: 10.1086/656392 ↗

No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence

Claire I. Tsai · Ann L. McGill

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Feb 1, 2011pp. 807-821DOI: 10.1086/655855 ↗

Semantic Anchoring in Sequential Evaluations of Vices and Virtues

Alexander Chernev

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Feb 1, 2011pp. 761-774DOI: 10.1086/656731 ↗

Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation

Nicole L. Mead · Roy F. Baumeister · Tyler F. Stillman · Catherine D. Rawn · Kathleen D. Vohs

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Feb 1, 2011pp. 902-919DOI: 10.1086/656667 ↗

Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information

Leslie K. John · Alessandro Acquisti · George Loewenstein

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Feb 1, 2011pp. 858-873DOI: 10.1086/656423 ↗

The Impact of Sequential Data on Consumer Confidence in Relative Judgments

Dipayan Biswas · Guangzhi Zhao · Donald R. Lehmann

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Feb 1, 2011pp. 874-887DOI: 10.1086/656061 ↗

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

Neeru Paharia · Anat Keinan · Jill Avery · Juliet B. Schor

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Feb 1, 2011pp. 775-790DOI: 10.1086/656219 ↗

Underpredicting Learning after Initial Experience with a Product

Darron Billeter · Ajay Kalra · George Loewenstein

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Feb 1, 2011pp. 723-736DOI: 10.1086/655862 ↗

When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest

Daylian M. Cain · George Loewenstein · Don A. Moore

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Feb 1, 2011pp. 836-857DOI: 10.1086/656252 ↗

Editorial Review Board

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February 2011pp. i-iDOI: 10.1086/658885 ↗

Masthead

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February 2011DOI: 10.1086/658887 ↗