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Journal of Consumer Research

Volume 36 · Issue 6

Apr 1, 201020 articles

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran · Darren W. Dahl · Gavan J. Fitzsimons · Andrea C. Morales

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Apr 1, 2010pp. 915-929DOI: 10.1086/644611 ↗

A Word of Thanks

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April 2010pp. ii-iiiDOI: 10.1086/651928 ↗

Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

Uma R. Karmarkar · Zakary L. Tormala

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April 2010pp. 1033-1049DOI: 10.1086/648381 ↗

Broadening the Scope of Consumer Research

John Deighton · Debbie MacInnis · Ann McGill · Baba Shiv

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April 2010pp. v-viiDOI: 10.1086/651925 ↗

Call for Nominations

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April 2010pp. iv-ivDOI: 10.1086/651924 ↗

Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence

Juliano Laran

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April 2010pp. 1002-1015DOI: 10.1086/648380 ↗

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict

Marius K. Luedicke · Craig J. Thompson · Markus Giesler

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April 2010pp. 1016-1032DOI: 10.1086/644761 ↗

Editorial Review Board

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April 2010pp. i-iDOI: 10.1086/651923 ↗

Forthcoming in June 2010

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April 2010pp. BackCoverDOI: 10.1086/652236 ↗

Masthead

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April 2010DOI: 10.1086/651926 ↗

Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities

Rama K. Jayanti · Jagdip Singh

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April 2010pp. 1058-1081DOI: 10.1086/648689 ↗

Revisiting Individual Choices in Group Settings: The Long and Winding (Less Traveled) Road?

Pascale Quester · Alexandre Steyer

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April 2010pp. 1050-1057DOI: 10.1086/644750 ↗

The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change

Stacy Wood

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April 2010pp. 950-963DOI: 10.1086/644749 ↗

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

Deborah J. MacInnis · Valerie S. Folkes

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April 2010pp. 899-914DOI: 10.1086/644610 ↗

The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications

Dirk Smeesters · Thomas Mussweiler · Naomi Mandel

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April 2010pp. 930-949DOI: 10.1086/648688 ↗

The Long and Short of It: Why Are Stocks with Shorter Runs Preferred?

Priya Raghubir · Sanjiv R. Das

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April 2010pp. 964-982DOI: 10.1086/644762 ↗

Volume 36 Author Index

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April 2010pp. 1083-1094DOI: 10.1086/652426 ↗

Volume 36 Subject Index

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April 2010pp. 1095-1098DOI: 10.1086/652427 ↗

When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects

Anastasiya Pocheptsova · Nathan Novemsky

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April 2010pp. 992-1001DOI: 10.1086/644760 ↗

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation

Hakkyun Kim · Kiwan Park · Norbert Schwarz

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April 2010pp. 983-991DOI: 10.1086/644763 ↗