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Journal of Consumer Research

Volume 43 · Issue 1

June 201615 articles

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

Christopher A. Summers · Robert W. Smith · Rebecca Walker Reczek

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Jun 1, 2016pp. 156-178DOI: 10.1093/jcr/ucw012 ↗

Announcement

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Jun 1, 2016pp. i3-i3DOI: 10.1093/jcr/ucv063 ↗

Decision Comfort

Jeffrey R. Parker · Donald R. Lehmann · Yi Xie

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Jun 1, 2016pp. 113-133DOI: 10.1093/jcr/ucw010 ↗

Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth

David Dubois · Derek D. Rucker · Adam D. Galinsky

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Jun 1, 2016pp. 68-85DOI: 10.1093/jcr/ucw006 ↗

Back Cover

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June 2016pp. i4-i4DOI: 10.1093/jcr/ucv060 ↗

Continuity Through Change: Navigating Temporalities Through Heirloom Rejuvenation

Meltem Türe · Güliz Ger

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June 2016pp. 1-25DOI: 10.1093/jcr/ucw011 ↗

Front Cover

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June 2016pp. i1-i1DOI: 10.1093/jcr/ucv061 ↗

Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?

Marisabel Romero · Dipayan Biswas

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June 2016pp. 103-112DOI: 10.1093/jcr/ucw008 ↗

How Content Acquisition Method Affects Word of Mouth

Zoey Chen · Jonah Berger

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June 2016pp. 86-102DOI: 10.1093/jcr/ucw001 ↗

Masthead

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June 2016pp. i2-i2DOI: 10.1093/jcr/ucv062 ↗

Table of Contents

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June 2016pp. i5-i5DOI: 10.1093/jcr/ucv064 ↗

The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers

Utpal Dholakia · Leona Tam · Sunyee Yoon · Nancy Wong

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June 2016pp. 134-155DOI: 10.1093/jcr/ucw004 ↗

Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation

Aparna Sundar · Theodore J. Noseworthy

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June 2016pp. 44-67DOI: 10.1093/jcr/ucw003 ↗

When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion

Grant Packard · Andrew D. Gershoff · David B. Wooten

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June 2016pp. 26-43DOI: 10.1093/jcr/ucw009 ↗

Why, When, and How Personal Control Impacts Information Processing: A Framework

Anne-Sophie Chaxel

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June 2016pp. 179-197DOI: 10.1093/jcr/ucw013 ↗