Volume 38 · Issue 5

Feb 1, 201217 articles

Affective Influences on Evaluative Processing

Paul M. Herr · Christine M. Page · Bruce E. Pfeiffer · Derick F. Davis

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Feb 1, 2012pp. 833-845DOI: 10.1086/660844 ↗

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Carlos J. Torelli · Alokparna Basu Monga · Andrew M. Kaikati

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Feb 1, 2012pp. 948-963DOI: 10.1086/660851 ↗

Extending Culturally Symbolic Brands: A Blessing or a Curse?

Carlos J. Torelli · Rohini Ahluwalia

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Feb 1, 2012pp. 933-947DOI: 10.1086/661081 ↗

Forthcoming in April 2012

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Feb 1, 2012pp. BackCoverDOI: 10.1086/664543 ↗

How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital

Tuba Üstüner · Craig J. Thompson

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Feb 1, 2012pp. 796-814DOI: 10.1086/660815 ↗

Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer

Edith Shalev · Vicki G. Morwitz

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Feb 1, 2012pp. 964-980DOI: 10.1086/661551 ↗

On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention

Kenneth C. Herbst · Eli J. Finkel · David Allan · Gráinne M. Fitzsimons

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Feb 1, 2012pp. 909-919DOI: 10.1086/660854 ↗

Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem

Darren W. Dahl · Jennifer J. Argo · Andrea C. Morales

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Feb 1, 2012pp. 860-871DOI: 10.1086/660918 ↗

The Attribute Carryover Effect: What the “Runner-Up” Option Tells Us about Consumer Choice Processes

Wendy Attaya Boland · Merrie Brucks · Jesper H. Nielsen

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Feb 1, 2012pp. 872-885DOI: 10.1086/660749 ↗

The Beauty of Boundaries: When and Why We Seek Structure in Consumption

Keisha M. Cutright

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Feb 1, 2012pp. 775-790DOI: 10.1086/661563 ↗

The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation

Chen Wang · Anirban Mukhopadhyay

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Feb 1, 2012pp. 815-832DOI: 10.1086/660853 ↗

The Influence of Bite Size on Quantity of Food Consumed: A Field Study: Figure 1.

Arul Mishra · Himanshu Mishra · Tamara M. Masters

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Feb 1, 2012pp. 791-795DOI: 10.1086/660838 ↗

The Role of Bolstering and Counterarguing Mind-Sets in Persuasion

Alison Jing Xu · Robert S. Wyer

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Feb 1, 2012pp. 920-932DOI: 10.1086/661112 ↗

Unpacking What a “Relationship” Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience

Christopher P. Blocker · Mark B. Houston · Daniel J. Flint

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Feb 1, 2012pp. 886-908DOI: 10.1086/660916 ↗

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

Danit Ein-Gar · Baba Shiv · Zakary L. Tormala

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Feb 1, 2012pp. 846-859DOI: 10.1086/660807 ↗

Editorial Review Board

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February 2012pp. i-iDOI: 10.1086/664544 ↗

Masthead

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February 2012DOI: 10.1086/664545 ↗