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Journal of Consumer Research

Volume 38 · Issue 1

Jun 1, 201118 articles

A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions

Allison R. Johnson · Maggie Matear · Matthew Thomson

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Jun 1, 2011pp. 108-125DOI: 10.1086/657924 ↗

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

Ying Zhang · Jing Xu · Zixi Jiang · Szu-Chi Huang

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Jun 1, 2011pp. 78-93DOI: 10.1086/657605 ↗

Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective

Echo Wen Wan · Nidhi Agrawal

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Jun 1, 2011pp. 199-214DOI: 10.1086/658471 ↗

Forthcoming in August 2011

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Jun 1, 2011pp. BackCoverDOI: 10.1086/660739 ↗

Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception

Sara Kim · Ann L. McGill

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Jun 1, 2011pp. 94-107DOI: 10.1086/658148 ↗

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

Nailya Ordabayeva · Pierre Chandon

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Jun 1, 2011pp. 27-41DOI: 10.1086/658165 ↗

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Manoj Thomas · Kalpesh Kaushik Desai · Satheeshkumar Seenivasan

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Jun 1, 2011pp. 126-139DOI: 10.1086/657331 ↗

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

Keith Wilcox · Thomas Kramer · Sankar Sen

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Jun 1, 2011pp. 151-163DOI: 10.1086/657606 ↗

Intuitive Biases in Choice versus Estimation: Implications for the Wisdom of Crowds

Joseph P. Simmons · Leif D. Nelson · Jeff Galak · Shane Frederick

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Jun 1, 2011pp. 1-15DOI: 10.1086/658070 ↗

It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness

Morgan K. Ward · Susan M. Broniarczyk

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Jun 1, 2011pp. 164-181DOI: 10.1086/658166 ↗

Marketplace Tensions in Extraordinary Experiences

Gülnur Tumbat · Russell W. Belk

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Jun 1, 2011pp. 42-61DOI: 10.1086/658220 ↗

On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption

Daniel M. Bartels · Oleg Urminsky

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Jun 1, 2011pp. 182-198DOI: 10.1086/658339 ↗

Safety First? The Role of Emotion in Safety Product Betrayal Aversion

Andrew D. Gershoff · Jonathan J. Koehler

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Jun 1, 2011pp. 140-150DOI: 10.1086/658883 ↗

Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars

Ann McGill · Laura Peracchio · Mary Frances Luce

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Jun 1, 2011pp. ii-viiiDOI: 10.1086/660110 ↗

The Zero-Comparison Effect

Mauricio M. Palmeira

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Jun 1, 2011pp. 16-26DOI: 10.1086/657998 ↗

When Your World Must Be Defended: Choosing Products to Justify the System

Keisha M. Cutright · Eugenia C. Wu · Jillian C. Banfield · Aaron C. Kay · Gavan J. Fitzsimons

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Jun 1, 2011pp. 62-77DOI: 10.1086/658469 ↗

Editorial Review Board

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June 2011pp. I-IDOI: 10.1086/660738 ↗

Masthead

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June 2011DOI: 10.1086/660740 ↗