Skip to content

Journal of Consumer Research

Volume 46 · Issue 2

Aug 1, 201911 articles

Call for Nominations: Editors

Authors not recorded

Discuss this article →

Aug 1, 2019pp. i1-i1DOI: 10.1093/jcr/ucz032 ↗

Hedonic Contrast Effects Are Larger When Comparisons Are Social

Carey K Morewedge · Meng Zhu · Eva C Buechel

Discuss this article →

Aug 1, 2019pp. 286-306DOI: 10.1093/jcr/ucy070 ↗

Ironic Consumption

Caleb Warren · Gina S Mohr

Discuss this article →

Aug 1, 2019pp. 246-266DOI: 10.1093/jcr/ucy065 ↗

It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement

Elaine Chan · Barbara Briers

Discuss this article →

Aug 1, 2019pp. 351-370DOI: 10.1093/jcr/ucy075 ↗

License to Assemble: Theorizing Brand Longevity

Chloe Preece · Finola Kerrigan · Daragh O’reilly

Discuss this article →

Aug 1, 2019pp. 330-350DOI: 10.1093/jcr/ucy076 ↗

Nonconscious Nudges: Encouraging Sustained Goal Pursuit

Juliano Laran · Chris Janiszewski · Anthony Salerno

Discuss this article →

Aug 1, 2019pp. 307-329DOI: 10.1093/jcr/ucy071 ↗

Professor Richard Lutz Appointed Special Guest Editor

Authors not recorded

Discuss this article →

Aug 1, 2019pp. i2-i2DOI: 10.1093/jcr/ucz030 ↗

Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

Keith Wilcox · Sonja Prokopec

Discuss this article →

Aug 1, 2019pp. 371-387DOI: 10.1093/jcr/ucy078 ↗

Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes

Jaakko Aspara · Kristina Wittkowski

Discuss this article →

Aug 1, 2019pp. 201-222DOI: 10.1093/jcr/ucy074 ↗

The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit

Anthony Salerno · Juliano Laran · Chris Janiszewski

Discuss this article →

Aug 1, 2019pp. 388-405DOI: 10.1093/jcr/ucy077 ↗

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Monica Wadhwa · Jeehye Christine Kim · Amitava Chattopadhyay · Wenbo Wang

Discuss this article →

Aug 1, 2019pp. 223-245DOI: 10.1093/jcr/ucz008 ↗