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Journal of Consumer Research

Volume 34 · Issue 3

October 200714 articles

Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift

Adam Duhachek · Shuoyang Zhang · Shanker Krishnan

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October 2007pp. 395-405DOI: 10.1086/518543 ↗

Editorial Review Board 2005 – 2008

Authors not recorded

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October 2007pp. i-iDOI: 10.1086/522849 ↗

From the Editor

John Deighton

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October 2007pp. 279-282DOI: 10.1086/522653 ↗

On the Consumption of Negative Feelings

Eduardo B. Andrade · Joel B. Cohen

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October 2007pp. 283-300DOI: 10.1086/519498 ↗

On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect: Table 1

Lyle Brenner · Yuval Rottenstreich · Sanjay Sood · Baler Bilgin

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October 2007pp. 369-376DOI: 10.1086/518545 ↗

Phonetic Symbolism and Brand Name Preference

Tina M. Lowrey · L. J. Shrum

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October 2007pp. 406-414DOI: 10.1086/518530 ↗

Taste versus the Market: An Extension of Research on the Consumption of Popular Culture

Morris B. Holbrook · Michela Addis

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October 2007pp. 415-424DOI: 10.1086/518529 ↗

The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Pierre Chandon · Brian Wansink

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October 2007pp. 301-314DOI: 10.1086/519499 ↗

The Duration Heuristic

Catherine W. M. Yeung · Dilip Soman

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October 2007pp. 315-326DOI: 10.1086/519500 ↗

The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique: Table 1

Frank R. Kardes · Bob M. Fennis · Edward R. Hirt · Zakary L. Tormala · Brian Bullington

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October 2007pp. 377-385DOI: 10.1086/518541 ↗

Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking

Caroline Goukens · Siegfried Dewitte · Mario Pandelaere · Luk Warlop

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October 2007pp. 386-394DOI: 10.1086/518542 ↗

When the Same Prime Leads to Different Effects

S. Christian Wheeler · Jonah Berger

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October 2007pp. 357-368DOI: 10.1086/518547 ↗

When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes

Haipeng (Allan) Chen · Akshay R. Rao

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October 2007pp. 327-340DOI: 10.1086/518531 ↗

Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images

Linda M. Scott · Patrick Vargas

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October 2007pp. 341-356DOI: 10.1086/519145 ↗