Skip to content

Journal of Consumer Research

Volume 34 · Issue 4

December 200714 articles

Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence

Katherine White · Darren W. Dahl

Discuss this article →

December 2007pp. 525-536DOI: 10.1086/520077 ↗

Awards Announcements 2007

Authors not recorded

Discuss this article →

December 2007pp. iii-ivDOI: 10.1086/524759 ↗

Consumer Responses to Performance Failures by High-Equity Brands: Table 1

Michelle L. Roehm · Michael K. Brady

Discuss this article →

December 2007pp. 537-545DOI: 10.1086/520075 ↗

Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience

Suresh Ramanathan · Ann L. McGill

Discuss this article →

December 2007pp. 506-524DOI: 10.1086/520074 ↗

Editorial Review Board 2005 – 2008

Authors not recorded

Discuss this article →

December 2007pp. i-iDOI: 10.1086/524673 ↗

Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

Lan Nguyen Chaplin · Deborah Roedder John

Discuss this article →

December 2007pp. 480-493DOI: 10.1086/518546 ↗

How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience

Elizabeth Cowley

Discuss this article →

December 2007pp. 494-505DOI: 10.1086/520072 ↗

Influentials, Networks, and Public Opinion Formation

Duncan J. Watts · Peter Sheridan Dodds

Discuss this article →

December 2007pp. 441-458DOI: 10.1086/518527 ↗

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

Pankaj Aggarwal · Ann L. McGill

Discuss this article →

December 2007pp. 468-479DOI: 10.1086/518544 ↗

Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences

Rebecca W. Hamilton · Debora Viana Thompson

Discuss this article →

December 2007pp. 546-555DOI: 10.1086/520073 ↗

Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving

Eileen Fischer · Cele C. Otnes · Linda Tuncay

Discuss this article →

December 2007pp. 425-440DOI: 10.1086/518528 ↗

The Effect of Mind-Sets on Consumer Decision Strategies

Alison Jing Xu · Robert S. Wyer

Discuss this article →

December 2007pp. 556-566DOI: 10.1086/519293 ↗

Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect

Carey K. Morewedge · Leif Holtzman · Nicholas Epley

Discuss this article →

December 2007pp. 459-467DOI: 10.1086/518540 ↗

When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice

Ying Zhang · Ayelet Fishbach · Ravi Dhar

Discuss this article →

December 2007pp. 567-578DOI: 10.1086/520071 ↗