Volume 37 · Issue 2

August 201015 articles

Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

Keith S. Coulter · Robin A. Coulter

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Aug 1, 2010pp. 315-328DOI: 10.1086/651241 ↗

Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset

David Faro

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August 2010pp. 279-291DOI: 10.1086/651234 ↗

Consumer Expectations and Culture: The Effect of Belief in Karma in India

Praveen K. Kopalle · Donald R. Lehmann · John U. Farley

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August 2010pp. 251-263DOI: 10.1086/651939 ↗

Does Choice Mean Freedom and Well-Being?

Hazel Rose Markus · Barry Schwartz

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August 2010pp. 344-355DOI: 10.1086/651242 ↗

Editorial Review Board

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August 2010pp. i-iDOI: 10.1086/655877 ↗

Forthcoming in October 2010

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August 2010pp. BackCoverDOI: 10.1086/655875 ↗

Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices

Juliano Laran

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August 2010pp. 304-314DOI: 10.1086/652193 ↗

Language Abstraction in Word of Mouth

Gaby A. C. Schellekens · Peeter W. J. Verlegh · Ale Smidts

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August 2010pp. 207-223DOI: 10.1086/651240 ↗

Masthead

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August 2010DOI: 10.1086/655876 ↗

Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Jennifer Aaker · Kathleen D. Vohs · Cassie Mogilner

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August 2010pp. 224-237DOI: 10.1086/651566 ↗

Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

Karen M. Stilley · J. Jeffrey Inman · Kirk L. Wakefield

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August 2010pp. 264-278DOI: 10.1086/651567 ↗

Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge

Alison Jing Xu · Robert S. Wyer

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August 2010pp. 329-343DOI: 10.1086/651204 ↗

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao · John G. Lynch · Qimei Chen

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August 2010pp. 197-206DOI: 10.1086/651257 ↗

The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions

Vladas Griskevicius · Michelle N. Shiota · Stephen M. Nowlis

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August 2010pp. 238-250DOI: 10.1086/651442 ↗

Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies

Christine Porath · Debbie MacInnis · Valerie Folkes

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August 2010pp. 292-303DOI: 10.1086/651565 ↗