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Journal of Consumer Research

Volume 35 · Issue 6

April 200918 articles

Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests

Bob M. Fennis · Loes Janssen · Kathleen D. Vohs

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April 2009pp. 906-924DOI: 10.1086/593291 ↗

Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict

Juliano Laran · Chris Janiszewski

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April 2009pp. 967-984DOI: 10.1086/593293 ↗

Bilingualism and the Emotional Intensity of Advertising Language

Stefano Puntoni · Bart de Langhe · Stijn M. J. van Osselaer

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April 2009pp. 1012-1025DOI: 10.1086/595022 ↗

Editorial Review Board

Authors not recorded

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April 2009pp. i-iDOI: 10.1086/597602 ↗

Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status

Xavier Drèze · Joseph C. Nunes

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April 2009pp. 890-905DOI: 10.1086/593946 ↗

Five-Year Author Index

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April 2009pp. 1077-1125DOI: 10.1086/598796 ↗

Five-Year Subject Index

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April 2009pp. 1126-1138DOI: 10.1086/598797 ↗

Forthcoming in June 2009

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April 2009pp. BackCoverDOI: 10.1086/597601 ↗

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

Hakkyun Kim · Akshay R. Rao · Angela Y. Lee

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April 2009pp. 877-889DOI: 10.1086/593700 ↗

Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits

Yu Chen

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April 2009pp. 925-940DOI: 10.1086/593699 ↗

Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale

Michael Tsiros

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April 2009pp. 1039-1059DOI: 10.1086/593698 ↗

Specification Seeking: How Product Specifications Influence Consumer Preference

Christopher K. Hsee · Yang Yang · Yangjie Gu · Jie Chen

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April 2009pp. 952-966DOI: 10.1086/593947 ↗

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments

Echo Wen Wan · Jiewen Hong · Brian Sternthal

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April 2009pp. 1026-1038DOI: 10.1086/593949 ↗

The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims

Elise Chandon · Chris Janiszewski

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April 2009pp. 1003-1011DOI: 10.1086/593292 ↗

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Aner Sela · Jonah Berger · Wendy Liu

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April 2009pp. 941-951DOI: 10.1086/593692 ↗

Volume 35 Author Index

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April 2009pp. 1061-1072DOI: 10.1086/598798 ↗

Volume 35 Subject Index

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April 2009pp. 1073-1076DOI: 10.1086/598795 ↗

When Brand Personality Matters: The Moderating Role of Attachment Styles

Vanitha Swaminathan · Karen M. Stilley · Rohini Ahluwalia

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April 2009pp. 985-1002DOI: 10.1086/593948 ↗