2018 JCR Awards AnnouncementsAuthors not recordedDiscuss this article →Dec 1, 2018pp. i1-i1DOI: 10.1093/jcr/ucy072 ↗
Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase DecisionsElizabeth M S Friedman · Jennifer Savary · Ravi DharDiscuss this article →Dec 1, 2018pp. 725-742DOI: 10.1093/jcr/ucy023 ↗
Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand AnthropomorphismMarina Puzakova · Pankaj AggarwalDiscuss this article →Dec 1, 2018pp. 869-888DOI: 10.1093/jcr/ucy035 ↗
Deciding Who Gets What, FairlyFranklin Shaddy · Anuj K ShahDiscuss this article →Dec 1, 2018pp. 833-848DOI: 10.1093/jcr/ucy029 ↗
Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative ConditioningJonathan Hasford · Blair Kidwell · David M HardestyDiscuss this article →Dec 1, 2018pp. 743-760DOI: 10.1093/jcr/ucy026 ↗
Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service EvaluationsDaniel C Brannon · Adriana SamperDiscuss this article →Dec 1, 2018pp. 810-832DOI: 10.1093/jcr/ucy028 ↗
Mind the Gap: How Smaller Numerical Differences Can Increase Product AttractivenessMeyrav Shoham · Sarit Moldovan · Yael SteinhartDiscuss this article →Dec 1, 2018pp. 761-774DOI: 10.1093/jcr/ucy022 ↗
Seeking and Avoiding Choice Closure to Enhance Outcome SatisfactionYangjie Gu · Simona Botti · David FaroDiscuss this article →Dec 1, 2018pp. 792-809DOI: 10.1093/jcr/ucy025 ↗
The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size ChoiceSarah C Whitley · Remi Trudel · Didem KurtDiscuss this article →Dec 1, 2018pp. 710-724DOI: 10.1093/jcr/ucy031 ↗
The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer DesireYunhui Huang · Han GongDiscuss this article →Dec 1, 2018pp. 775-791DOI: 10.1093/jcr/ucy048 ↗
When Feeling Younger Depends on Others: The Effects of Social Cues on Older ConsumersCesare Amatulli · Alessandro M Peluso · Gianluigi Guido · Carolyn YoonDiscuss this article →Dec 1, 2018pp. 691-709DOI: 10.1093/jcr/ucy034 ↗
