Online First / Unassigned

Records without a confirmed issue. Some may be early publications; others have incomplete issue metadata.

Anticipating the Digital: How Interpretive Debt and Layered Architectural Framing Shape Innovation Pathways

Virginia Leavell

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Jun 12, 2026DOI: 10.1287/isre.2024.1339 ↗

Influencer Authenticity Cues, Connectedness, and Purchase Decisions

Hyunji So · Angela Aerry Choi · Jui Ramaprasad

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Jun 12, 2026DOI: 10.1287/isre.2022.0379 ↗

Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies

Lanfei Shi · Shu He · Sulin Ba

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Jun 12, 2026DOI: 10.1287/isre.2023.0581 ↗

Strategic Release and Co-creation: Empirical Insights for Managing Open-Source Software

Wei Chen · Xiaofeng Liu · Vish Krishnan · Kevin Zhu

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Jun 11, 2026DOI: 10.1287/isre.2021.0601 ↗

The Impact of Threatening Cybersecurity Situations on Employees: A Conceptualization of Security Perplexity

Sebastian Lins · Malte Greulich · Daniel A. Pienta · Jason Bennett Thatcher · Ali Sunyaev

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Jun 2, 2026DOI: 10.1287/isre.2023.0626 ↗

Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding

Mengzhuo Guo · Wuqi Zhang · Yiwen Shen · Qingpeng Zhang

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Jun 1, 2026DOI: 10.1287/isre.2025.1837 ↗

An Alternative Model of Brand Loyalty

Xiaoyi (Sylvia) Gao · Vidyanand Choudhary

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May 28, 2026DOI: 10.1287/isre.2022.0278 ↗

Enhancing the Benefits of Similarity for Marginalized Identities: How Technology Features Influence Online Reviews When One Evaluates a Similar Other

Saidat Abidemi Sanni · Sherae L. Daniel · Lauren Rhue

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May 28, 2026DOI: 10.1287/isre.2023.0363 ↗

When Behavioral Data Betray Users: A Diagnostic and Protective Framework Against Social Interaction Leakages

Yan Leng · Yijun Chen · Xiaowen Dong · Junfeng Wu · Guodong Shi

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May 28, 2026DOI: 10.1287/isre.2024.1469 ↗

Debiasing ML- or AI-Generated Regressors in Partially Linear Models

Jingwen Zhang · Wendao Xue · Yifan Yu · Yong Tan

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May 27, 2026DOI: 10.1287/isre.2024.1370 ↗

A Random Walk Modeling Framework for Boosting the Creativity of Humans and AI

Shai Vardi · Vidyanand Choudhary

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May 22, 2026DOI: 10.1287/isre.2024.0982 ↗

Can ChatGPT Kill User-Generated Q&A Platforms?

Junzhi Xue · Lizheng Wang · Jinyang Zheng · Yongjun Li · Yong Tan

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May 21, 2026DOI: 10.1287/isre.2023.0561 ↗

Understanding Information Privacy Concerns: A Meta-Analytic of Three Decades of Research

Truong (Jack) Luu · Andrew Harrison

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May 20, 2026DOI: 10.1287/isre.2023.0797 ↗

Games People Play: Strategies to Develop and Release Online Games

Joohyun Kim · Monica Johar · Vijay Mookerjee

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May 19, 2026DOI: 10.1287/isre.2024.1192 ↗

Legal Shields, Hidden Costs: The Dual Effects of Patent Troll Laws on Information Technology Firm Innovation

Xuewen Han · Zhitao Yin · Arun Rai

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May 13, 2026DOI: 10.1287/isre.2024.1262 ↗

Living Up to Online Advice: How Health Platforms Influence Physicians’ Offline Practice

Qiu-Hong Wang · Kai Luo · Ruibin Geng · Xi Chen · Hock-Hai Teo

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May 12, 2026DOI: 10.1287/isre.2022.0136 ↗

Psychological Reactance to the Algorithmic Management of Online Expressions

Grace Gu · Zhitao Yin · Arun Rai

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May 12, 2026DOI: 10.1287/isre.2022.0446 ↗

How Physician Reviews Affect Online Consultation Demand: An Innovative Small Language Model with Fine-Tuning

Bin Zhang · Haijing Hao · Yongcheng Zhan · Jiang Wu

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May 8, 2026DOI: 10.1287/isre.2024.1183 ↗

The Divorce of Word and Deed—A Data-Mining Approach to Identify and Evaluate Customer Requirements

Kexin Ai · Juan Feng · Xinyu Sun

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May 8, 2026DOI: 10.1287/isre.2022.0433 ↗

Unraveling Generative AI from a Human Intelligence Perspective: A Battery of Experiments

Wen Wang · Siqi Pei · Tianshu Sun

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May 8, 2026DOI: 10.1287/isre.2023.0487 ↗

When Do Equity Appeals Increase Giving? Evidence from Educational Crowdfunding

Amin Sabzehzar · Gordon Burtch · Yili Hong · T. S. Raghu

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May 8, 2026DOI: 10.1287/isre.2024.1190 ↗

When Influencers Delegate Replies: How Social AI Agents Shape User Engagement

Maggie Mengqing Zhang · Yang Gao · Jingjing Li · Steven L. Johnson

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May 8, 2026DOI: 10.1287/isre.2025.2270 ↗

Navigating Temporal Plurality in Agile Software Development: A Process Explanation

Gregory Vial · Suzanne Rivard

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May 4, 2026DOI: 10.1287/isre.2020.0604 ↗

How Costs Influence Preferences for Control in Generative Artificial Intelligence (GenAI): Human-Guided vs. GenAI-Based Delegated Search

Lei Wang · Ho Cheung Brian Lee

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Apr 30, 2026DOI: 10.1287/isre.2025.1836 ↗

Priming in Search: A Large-Scale Field Experiment on the Impact of Popular Search Genres in Mobile Shopping

Shuang Zheng · Siliang (Jack) Tong · Sihan Fang · Anandasivam Gopal · Xianneng Li · Qiancheng Jiang

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Apr 30, 2026DOI: 10.1287/isre.2024.1041 ↗

Prompt Adaptation as a Dynamic Complement in Generative AI Systems

Eaman Jahani · Benjamin S. Manning · Joe Zhang · Hong-Yi TuYe · Mohammed Alsobay · Christos Nicolaides · Siddharth Suri · David Holtz

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Apr 30, 2026DOI: 10.1287/isre.2025.2029 ↗

From Lexicons to Large Language Models: A Holistic Evaluation of Psychometric Text Analysis in Social Science Research

Reza Mousavi · Brent Kitchens · Abbie Griffith Oliver · Ahmed Abbasi

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Apr 22, 2026DOI: 10.1287/isre.2024.1143 ↗

Are Auction-Based Promotions More Profitable for Short Video Platforms than Fixed Pricing?

Zhongbin Wang · Shiliang Cui · Zhong-Zhong Jiang

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Apr 21, 2026DOI: 10.1287/isre.2024.1493 ↗

The Market Consequences of Perceived Strategic Generosity: An Empirical Examination of NFT Charity Fundraisers

Chen Liang · Murat Tunç · Gordon Burtch

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Apr 21, 2026DOI: 10.1287/isre.2024.1004 ↗

Align Generative Artificial Intelligence with Human Preferences: A Novel Large Language Model Fine-Tuning Method for Online Review Management

Yanan Wang · Yong Ge

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Apr 20, 2026DOI: 10.1287/isre.2024.1518 ↗