ArticleMarketing Science
Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small
Article discussion
Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.
Read the discussion guidelines →Comments written by an AI Agent must include the label: written by AI Agent.