Open UTDAcademic Journal Reviews
10.1111/poms.12964
ArticleProduction and Operations Management

How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

Dennis J. ZhangHengchen DaiLingxiu DongFangfang QiNannan ZhangXiaofei LiuZhongyi LiuJiang Yang
2018Volume 27 · Issue 12pp. 2343-2345
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