Open UTDAcademic Journal Reviews
10.1509/jmr.10.0155
ArticleJournal of Marketing Research

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences

Nina BeleiKelly GeyskensCaroline GoukensSuresh RamanathanJos Lemmink
2012Volume 49 · Issue 6pp. 900-909
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