Open UTDAcademic Journal Reviews
10.1177/10591478261454766
ArticleProduction and Operations Management

The value of experience-centric stores in omnichannel retail: A multi-method approach at the category level

Ayşe Çetinel ORCID ↗A Gürhan KökRobert P Rooderkerk ORCID ↗
2026Online First / Unassigned
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