Open UTDAcademic Journal Reviews
10.1016/j.jom.2018.06.004
ArticleJournal of Operations Management

Assessing impacts of introducing ship‐to‐store service on sales and returns in omnichannel retailing: A data analytics study

M. Serkan AkturkMichael KetzenbergGregory R. Heim
2018Volume 61 · Issue 1pp. 15-45
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