Open UTDAcademic Journal Reviews
10.1177/0022242920959043
ArticleJournal of Marketing

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li ORCID ↗Xueming Luo ORCID ↗Xianghua LuTakeshi Moriguchi
2021Volume 85 · Issue 4pp. 123-140
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