Open UTDAcademic Journal Reviews
10.1177/00222437221112312
ArticleJournal of Marketing Research

“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information

Xilin LiChristopher K. Hsee ORCID ↗Ed O’Brien
2023Volume 60 · Issue 2pp. 219-236
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