Open UTDAcademic Journal Reviews
10.1177/0022242918815895
ArticleJournal of Marketing

That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

Andrea Heintz TangariMy (Myla) BuiKelly L. HawsPeggy J. Liu
2019Volume 83 · Issue 1pp. 133-150
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