Open UTDAcademic Journal Reviews
10.1287/mnsc.2023.4738
ArticleManagement Science

Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements

Khai Xiang Chiong ORCID ↗Matthew Shum ORCID ↗Ryan Webb ORCID ↗Richard Chen
2024Volume 70 · Issue 2pp. 1238-1257
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