Open UTDAcademic Journal Reviews
10.1509/jmr.13.0439
ArticleJournal of Marketing Research

The Economic and Cognitive Costs of Annoying Display Advertisements

Daniel G. GoldsteinSiddharth SuriR. Preston McAfeeMatthew Ekstrand-AbuegFernando Diaz
2014Volume 51 · Issue 6pp. 742-752
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