Open UTDAcademic Journal Reviews
10.1177/00222437231180494
ArticleJournal of Marketing Research

The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment

Anindya GhoseHeeseung Andrew Lee ORCID ↗Kihwan NamWonseok Oh
2024Volume 61 · Issue 3pp. 517-535
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