Open UTDAcademic Journal Reviews
10.1509/jmr.11.0136
ArticleJournal of Marketing Research

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De AngelisAndrea BonezziAlessandro M. PelusoDerek D. RuckerMichele Costabile
2012Volume 49 · Issue 4pp. 551-563
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