10.1177/00222437221135188

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

2023Volume 60 · Issue 5pp. 932-949
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.